PIMPROLL Acquires Porn.xxx Domain Name
May 22, 2013

PIMPROLL, which purchased the Porn.com domain for $9.5 million several years ago, has rolled out Porn.xxx as a tube site.

Palm Beach Gardens FL (May 22, 2013) – ICM Registry, the registry operator for the .XXX top level domain (TLD) for online adult entertainment, announced today that they have struck a deal with one of the most recognized companies in the online adult content industry, PimpRoll, for the coveted Porn.xxx domain.
 

PimpRoll, the entertainment giant with significant, high profile presence in the .com adult content industry, following their reported $9.5 million dollar acquisition of Porn.com a few years ago is now creating a .XXX destination that marries PimpRoll’s high quality content and safe payment options with the ever growing world of the .XXX community.
 

PimpRoll plans to roll out Porn.xxx as a full tube site with the same high-quality content that has helped it become a leader in the .com adult entertainment arena. The decision to launch Porn.xxx puts PimpRoll among a growing list of content providers that are helping grow the Internet’s hottest top-level domain.
 

“PimpRoll is a company that has always made bold moves to better our brands and improve the user experience for our audience” said Phil Bradbury, Vice President of PimpRoll. “The .XXX domain market has been a controversial one in the eyes of some, but as responsible business owners we have done our own due diligence and believe there is value in expanding our presence with the launch of Porn.xxx for the benefit of adult entertainment consumers and our marketing partners as well.”
 

Adult industry attorney Corey D. Silverstein whose office represents PimpRoll was equally pleased with this deal. “This deal is a perfect example of how two companies can collectively engage in a transaction that makes them both stronger, in the present and in the future.” Silverstein said. “Both companies have demonstrated a tremendous amount of foresight and entrepreneurship in completing this transaction.”
 

“Porn.xxx is an important and influential domain within the adult industry and our friends at PimpRoll recognize the power it can bring to develop a content-rich site on this new domain. As the operators of Porn.com, they have exemplified best practices within the online adult content industry and were the obvious best fit for Porn.xxx.” said Steve Winyard, Vice President of ICM Registry.
 

PimpRoll’s decision to participate in the .XXX TLD comes shortly after ICANN announced their upcoming rollout of a slew of new generic TLDs. By securing Porn.xxx now PimpRoll will also automatically qualify for Porn.sex, Porn.porn and Porn.adult under ICM’s ““Grandfathering Program” should ICM be successful in gaining those new TLDs from ICANN.
 

Porn.xxx will now be searchable through ICM Registry’s adult content only search engine, Search.xxx. Search.xxx offers a clean user interface and intuitive keyword searches. Search.xxx, which uses the same technology as usual mainstream search engines but is for adult content only, allows you to set your language preference and your sexual orientation preference, as well as to control the “look and feel” of your style preference.
 

More on PimpRoll
 
Since 2001 PimpRoll has made its mark in the world of adult entertainment by continually developing innovative products while simultaneously demonstrating the highest ethical standards. The company continues to operate hundreds of lucrative pay sites, an industry leading affiliate marketing program and several other key products in a fully integrated empire of digital traffic monetization.
 
Recently PimpRoll released the game-changing HostedTube.com affiliate tool allowing tens of thousands of new tube sites to be built by affiliates over the course of only a few months. Later the company announced the creation of TrafficForce.com, a state of the art source for premium traffic, free of any of the difficulties associated with third-party digital property brokerage. Content producers have also benefited greatly from the work done by PimpRoll with the launch of PaidPerView.com, a system that allows publishers to display their own content across a wide range of networked PimpRoll sites in return for direct payments on a per video view basis along with additional indirect monetization via traffic leads sent from advertising displayed on the site video pages. Now PimpRoll is continuing their long history of successful evolution by taking over the Porn.XXX web address as well.
 

More on ICM Registry
 
ICM Registry, headquartered in Palm Beach Gardens, Florida, is the registry operator for the .XXX sponsored top-level domain as approved by ICANN in 2011.  ICM Registry provides the management and supporting infrastructure for this extension offered via registrars around the world.

Porn Rivals Make Nice After Antitrust Fight
May 2, 2013

It’s not quite make-up sex, but two of the more prominent names in the pornography business have announced an amicable end to their bitter legal fight. The truce follows the arrest on tax charges of the head of one of the combatants.

Unprecedented Prices for New .XXX Registrations
May 1, 2013

ICM Registry, the registry operator for the .XXX top-level domain (TLD) for online adult entertainment, announced that new .XXX domain registrations created from May 1 through May 31, 2013 will be available at .COM prices.

Manwin, ICM Registry Ink Settlement Deal
May 1, 2013

Manwin and ICM Registry jointly announced today that they have settled their legal disputes with an agreement made public.

Palm Beach Gardens FL (May 1, 2013) – ICM Registry, the registry operator for the .XXX top level domain (TLD) for online adult entertainment, announced that new .XXX domain registrations created from May 1 through May 31, 2013 will be available at .COM prices.
 

During this limited time only, registrants can lock in prices, as low as $ 8.99 for up to 10 years.
 

Customers looking to take advantage of this limited promotional offer, should contact their usual registrar or one of the many participating registrars at www.icmregistry.com/buy.
 

“With both Search.xxx and XXX.XXX showcasing and driving traffic to developed .XXX sites, together with the recent launch of the Search.xxx ad platform, there is a growing awareness of the value of the .XXX domain,” said CEO of ICM Registry, Stuart Lawley.
 

ICM is also making significant moves to protect .XXX participants with its recent applications to operate three additional adult entertainment-related TLDs — .SEX, .PORN and .ADULT. If awarded these new TLDs, ICM Registry will offer an unprecedented “grandfathering” clause and will automatically reserve matching names at no additional cost to those who already have .XXX domains. .XXX registrants can chose to do nothing and the matching names will never be released under the new TLD suffixes. If however, registrants choose to register the new names for use, there will be a nominal fee. This means .XXX domain holders can potentially quadruple their exposure and the value of their holdings, while brand and trademark holders who own or have reserved .XXX domain names are automatically protected and will not have to register or reserve those names in the new TLDs.
 

Each .XXX website is malware scanned to protect both website operators and consumers. Every .XXX site also comes with a MetaCert electronic Family Safety label making it easier for users, organizations and parents to adjust their browser settings to restrict access to websites that are clearly labeled as potentially adult oriented content.
 

“Our goal is to serve the adult industry by continually creating new initiatives and platforms that increase the inherent value of each .XXX website,” said Lawley.
 

More on ICM Registry
 
ICM Registry, headquartered in Palm Beach Gardens, Florida, is the registry operator for the .XXX sponsored top-level domain as approved by ICANN in 2011.  ICM Registry provides the management and supporting infrastructure for this extension offered via registrars around the world.

ICM Registry: .Sex, .Porn, .Adult Bound for Approval
April 15, 2013

ICM Registry’s applications for .sex, .porn and .adult are bound for approval now that the objection period for generic TLDs is closed, said Stuart Lawley, who runs the company’s .XXX registry as president.

Harvard.xxx a Brand Cautionary Tale as Web Adds New Names
April 15, 2013

Harvard University paid as much as $299 to register the last time the World Wide Web’s global overseer added a domain name to familiar ones including .com and .net. Rather than seeking a new opportunity, it signed up to keep harvard.xxx from being used as a porn site.

Palm Beach Gardens, FL (February 14, 2013) – ICM Registry, the registry operator for the .XXX top-level domain (TLD) for online adult entertainment, today announced IRIS SARL, based in Luxembourg, has secured an additional 25 Premium Domains in a deal worth $185,000. This is the second significant order from IRIS who previously acquired $650,000 of premium Names back in September 2012.
 

The new .XXX names, include singles.xxx, sexvideos.xxx, adultchat.xxx and many more popular niche sectors of the adult market.
 

The Chairman of IRIS commented, “We have spent several months analyzing the key adult search terms with our SEO experts and have chosen a further 25 Premium XXX names that are highly popular adult search terms. In addition, the recent changes by Google have seen a dramatic increase in traffic to our other .XXX sites and this is without doubt, a solid investment in the future.”
 

Steve Winyard, ICM Registry Vice President, added, “IRIS has been diligent in their approach to launching their initial sites and have some leading technology and ideas which will make a huge impact when launched. We are once again delighted with this further investment, and will work to support them and introduce them to the very best partners we know, to help them achieve their goals.”
 

 
 
About IRIS
 
A Luxembourg Based company, heavily funded, with highly experienced and successful entrepreneurs who are developing many leading adult and social themed destinations, using .XXX.
 
More on ICM Registry
 
ICM Registry, headquartered in Palm Beach Gardens, Florida, is the registry operator for the .XXX sponsored top-level domain as approved by ICANN in 2011.  ICM Registry provides the management and supporting infrastructure for this extension offered via registrars around the world.

Palm Beach Gardens, FL (February 4, 2013) – With the increasing growth of accessibility to adult entertainment on hand held devices, one of the most valuable, industry-specific and targeted domain names has been acquired by European mobile experts SGM Media GmbH, the “SexGoesMobile” company.
 

The announcement from ICM Registry, the operators of the .XXX top-level domain, highlighted Bremen, Germany-based SGM Media’s commitment to invest significant time and resources into developing Mobile.xxx into a destination for accessing adult entertainment. Mobile.xxx, which SGM acquired for $160,000, will provide live cams, video, and dating in 10 languages, among other adult-oriented content. The site will be dedicated to providing the first all-encompassing .XXX destination for mobile devices.
 

Mobile.xxx owner, SGM Media, has also acquired 350 additional .xxx domains for its affiliate network.
 

Of the last 5 million visits to ICM Registry’s Search.xxx search engine, 18% were from mobile devices and “mobile” is proving to be an increasing popular search term.
 

“The growth in consuming online adult entertainment from mobile devices has been extraordinary, and this project to develop an exceptional domain will allow us to create a site that will capture the ever increasing opportunities in the .XXX world,” said Andy Wullmer, CEO of SGM Media. “Search engines such as Google are de ranking adult-related results to filter out content. Aligning with ICM’s search engine Search.xxx is helping us meet the consumer’s demand for simple, efficient ways to find and enjoy online adult content on mobile devices.”
 

Steve Winyard, Vice President of ICM Registry said the work the company is doing with SGM is a significant indicator of the rapid and continual growth of mobile devices. Winyard said SGM is now part of an increasing number of major names in the adult industry that are adopting .XXX.
 

“SGM Media is one of the leading mobile companies in the world and their recognition of .XXX shows the global acceptance, popularity, reputation, and potential of the .XXX domain. We will work closely with them on this project to help build a groundswell of attention among appropriate audience.” Winyard said.
 

 
 
About SGM-Media GmbH
 
SexGoesMobile.com started in 2006 as the first German Mobile Affiliate Program, with Video Portals and Live-cams. The first countries with good revenue and perfect mobile billing were Germany, Austria and Switzerland. Since 2010 SGM expanded its reach and provides more than 70 countries with mobile solutions.
2011 GFY Award: “Best Mobile Company”
2011 YNOT Award: “Best Mobile Services Provider”
2012 XBIZ: nominated as “Best Mobile Company”2012 GFY Award: “Best Mobile Company”
2012 YNOT Award: “Best Mobile Affiliate Program”
 
More on Search.xxx
 
Search.xxx offers a clean user interface and intuitive keyword searches. Search.xxx uses the same technology as usual mainstream search engines but is for adult content only. Search.xxx allows you to set your language preference and your sexual orientation preference, as well as to control the “look and feel” of your style preference.” Additionally the service offers 50 pre-set categories and selections already figured out based on popular surfing habits. Recent enhancements allow users to search specifically for videos, still images, cam sites, stores, DVDs and more, making Search.xxx an experience totally focused on delivering exactly the adult entertainment users want: quickly, discreetly and easily.
 
More on ICM Registry
 
ICM Registry, headquartered in Palm Beach Gardens, Florida, is the registry operator for the .XXX sponsored top-level domain as approved by ICANN in 2011.  ICM Registry provides the management and supporting infrastructure for this extension offered via registrars around the world.